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Realogy To Shutter Climb, Integrate It Into Coldwell Banker

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Coldwell Banker CEO Ryan Gorman said the move will allow members of both Realogy and Climb to take advantage of the latter company’s larger scale.

Nearly three and a half years after it acquired San Francisco brokerage Climb, Realogy has confirmed that it is now integrating the company into its Coldwell Banker brand and discontinuing the Climb name.

Ryan Gorman, president and CEO of the newly consolidated Coldwell Banker, told Inman Thursday that he met with members of Climb Thursday to discuss the transition. Gorman characterized the move as an “integration” of Climb into Coldwell Banker, where the people, culture and other aspects of the business will be incorporated into the larger company.

The Climb name, meanwhile, will be discontinued and Climb’s offices in California’s Bay Area will be shut down.

Gorman estimated that there are approximately 160 members of Climb who will be impacted by the move. They will have the opportunity to now work out of Coldwell Banker’s various offices in the Bay Area.

Gorman also said that during his meeting with members of Climb, the company’s agents “seemed deeply invested in the conversation.” Climb agents will now have the chance to visit and explore Coldwell Banker’s offices in the area, and Gorman anticipates that most will have decided “within a week” if they are going to make the transition to Coldwell Banker.

Realogy’s NRT brand acquired Climb in 2016.

Developing…

Email Jim Dalrymple II

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