Connect with us

Featured Posts

EU opens probe on Google’s digital advertising business



The European Commission said on Tuesday it had opened a formal probe into Google’s digital advertising business in order to assess whether the U.S. company is distorting competition by favoring its own business.

  • The probe is to determine whether Google

    is “restricting access by third parties to user data for advertising purposes on websites and apps, while reserving such data for its own use,” the European Commission said in a release.

  • Google generated $147 billion in revenue from online ads last year, according to Reuters.

  • The European Union competition watchdog has fined the company more than €8 billion ($9.5 billion) in the last decade for distorting competition in online shopping, Android smartphones and online advertising.

From the archives (April 2021): Google pledges $29 million to new EU fund to tackle fake news

The outlook: The probe, which began informally two years ago, is similar to one initiated by a group of U.S. states last year. It will now last for months, and the Commission has no deadline to bring it to an end.